Motorists are getting older, thriftier and more concerned about the planet, sending automakers back to the drawing board to develop cars to meet their needs, said Nissan CEO Carlos Ghosn. There is no doubt that ten years down the road, the average age of a human being living on the planet is going to be higher, he added.

The average consumer on earth is going to be much older. We know also that usually the purchasing power is with older people. (That means) more money in the hands of the seniors and more seniors on Earth, Ghosn told a forum of engineers at Nissans Tokyo headquarters.

Ghosn added car makers like Nissan must therefore develop more specialty cars with devices such as cameras that making parking easier and reduce the risk of a stiff neck, The Economic Times reported.

The Nissan Motor Co. has launched a rear parking camera and a number of cutting-edge innovations to bolster safety, durability, efficiency and mileage. At present, the third largest Japanese automaker is developing a system with cameras mounted around the vehicle to give drivers a birds eye aerial view of the car seen on dashboard display.

Another big consumer trend is less tolerance of greenhouse gas emissions, said Ghosn. The Japanese automaker has been slow to grip the production of hybrids to serve modern driving demands. Hybrids are equipped with an electric motor mated to a standard petrol engine. As a result, hybrids are more environment-friendly and economical compared to the traditional vehicles.

In December, Nissan announced plans to develop its own hybrid and other green cars in an effort to catch up with rivals such as the Toyota Motor Corp. and the Honda Motor Co. Now, enthusiasts can expect more than just enhanced Nissan vent visors and other auto parts.

Global warming is a big concern. Young people are going to be even tougher. People dont want to feel guilty when they drive a car, said Ghosn. At the same time they dont want to pay more money for the car, he added.

If you can bring (out) a 3,000-dollar car youre going to make the car more popular, Ghosn said adding the next decade would be the golden years in terms of technological and know-how development.

Separately, the Japanese automaker celebrates the completion of it new building core, reported WKRN. As such, construction workers and their bosses gathered Friday at the new Nissan headquarters in Franklin Friday for the topping out ceremony.

General Superintendent Justin Markham said, The topping out is an old iron worker tradition; basically youre celebrating the placing of the last steel beam in the structure.

First the final beam, adorned with the traditional tree and American flag, was signed by everyone, from the laborers to the Franklin mayor. Finally, the beam was lifted by crane high over the city, while the workers looked on proudly, WKRN continued. Of course the American flag is to celebrate... the country and the tree is to signify the beginning of new growth for the community, said Markham.

Nissan s new facility will include 460,000 square feet office space. It is set to be finished next summer. The headquarters will bring 1,200 direct new jobs to Franklin, but the citys mayor, Tom Miller, said that that is only the beginning of Nissans economic impact on Middle Tennessee. He added, They bringing about 1,200 jobs but in addition to that, the total impact to the region is going to be about 30,000. Were talking to a company right now that would bring 1,300 jobs to Franklin and the reason theyve settled on Franklin is because Nissan is here.






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