• I haven't seen any one post on this subject, so I will.

    Virgin America has already unveiled the details for their FF program (EleVAte), and it works on dollars spent rather than miles flown, 5 points for every dollar spent on airfare.

    The details are here:
    http://www.virginamerica.com/va/whatIseleVAte.do?method=showwhatIseleVAte

    Easy to understand and enjoy.

    Starting with your very first flight, you'll earn 5 points for every $1 you spend for travel on Virgin America. Then, in the coming months, you’ll be able to redeem a free trip for as few as 4,900 points. Earn a free flight after as few as 4 roundtrips!

    Any seat, any time.

    On Virgin America, you will be able to redeem your points for any unsold seat on any flight at any time. We won't complicate your plans with annoying holiday blackout dates or capacity restrictions, and we won’t have complicated redemption charts. We simply want you to enjoy the rewards you’ve earned. Period.

    Your gateway to the VA experience.

    As an eleVAte member, you’ll have access to all the features you need to manage your travel online. Like keeping track of your past and future flights, points, and credits. And you won’t have to fill in all your personal information when booking – after you have selected your flight(s) as an eleVAte member it’s only 5 clicks to book!

    Love by association.

    Virgin America and our partners will offer some extraordinary eleVAte opportunities. As in concerts…parties…special events…dream trips…space travel (no, we’re not exaggerating).


  • Already discussed here (http://www.flyertalk.com/forum/showthread.php?t=781840).







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